Do you sometimes struggle to get useful information from Google Analytics?
You’ve installed Analytics on your site. You know it could give you lots of useful information about your site, your visitors, and your business. But you just don’t know where to begin with it! Its sheer number of reports, options and settings can be overwhelming.
How can you simply use Google Analytics to answer those really important questions about your site? Questions like:
- How popular is my site?
- Are my visitors really interested in my content?
- Which are my most popular pages?
- What are my visitors searching for?
- How do people reach my site?
That’s what this article is all about! In it, you’ll cut through Google Analytics’ forest of submenus, options and reports, and you’ll learn how to use Analytics to answer 11 of the most important questions you can ever ask about your website.
Once you’ve read through the article, you’ll be able to find exactly the stats you need, quickly and confidently. You’ll end up with a ton of useful, actionable data that you can use to improve your site, attract more visitors, and even make more sales.
Sound good? Let’s get started!