Reboot!

This website has been going, in one form or another, for the past 22 years. That’s really quite a long time, as websites go.

First there was The Elated Web Toolbox, built in 1997 with my jolly good friend and business partner Simon and packed with freebies for webmasters such as web templates, free images, and web design and Photoshop tips.

Eventually we added forums (and made our forum software, Teemz, free for anyone to download), a store, and more free goodies, and did a snazzy redesign:

In 2002 I moved from the UK to Australia, but that didn’t stop Simon and I working together on Elated, building websites for clients and continuing to pump out freebies and downloads. That same year we launched PageKits.com, our paid web templates site, and in 2006 elated.com got another, brighter facelift:

Eventually Simon and I went our separate ways — Simon got himself some contract work and eventually a steady job in London, while I branched off into freelance web development and a few other fun projects.

During this time I continued to update Elated, mostly with web design and development tutorials, and thus it evolved into a tutorials blog, with a snazzy new redesign (again done by Simon) and a transition to all-PHP code. I also had a big hit with my eBook on jQuery Mobile, which sold surprisingly well and gave me a nice taste of financial freedom for a while. Elated.com was also doing quite well with advertising at this time, thanks to fairly decent traffic levels (around half a million visits a month).

Unfortunately, in 2011 and 2012, Elated’s traffic took a tumble thanks to Google’s Panda and Penguin updates, which killed off not just the ad revenue, but also my enthusiasm for working on the blog. So it has pretty much been dormant since then.

In the meantime, I started up Brightpips, a blog about kids, tech and learning, and a corresponding interactive book on space, which I’m still immensely proud of. Then my wife and I launched Tech-Savvy Tigers, a blog and web design and development business aimed at helping solopreneurs and online entrepreneurs. This worked fairly well for a couple of years but never really brought in decent money (I suspect this was partly because many solopreneurs don’t have much of a budget to spend on their websites!).

So here in 2019 I’ve decided it’s time to jump back into the world of freelance web development. Thanks to my years of working with WordPress websites, I’m now a pretty solid WordPress developer (although I’m more than happy with building full-stack sites in PHP and JavaScript frameworks too), and WordPress makes it easy to offer great-looking, easy-to-update sites to my clients. I’m planning to aim at established small businesses — or startups with a decent budget — and take things from there.

And what better website to use for my new biz than elated.com? Yes, the traffic is still relatively low thanks to Google’s previous algorithm updates (and probably the lack of site updates for a number of years), but it’s still way higher than any of the other websites I’ve run over the last few years. It also still has a decent social media following. Plus elated.com is a fantastic domain name! 🙂

So, over the last few weeks I’ve been having fun building this brand new, WordPress-based site for elated.com, as well as writing a custom WordPress plugin to import the hundreds of blog posts and thousands of forum comments from the old elated.com site (which was an entertaining way to spend a couple of weekends!).

From here on in, this site will be mainly about me and my web development services. I will no doubt post the occasional article on the blog about web dev, WordPress, and how my business is going (and hopefully growing), as well as the odd rant. You’ll also still find many of my previous tutorial blog posts here (over 200!) as well as my blog posts that were previously published over on Tech-Savvy Tigers. I hope you enjoy it.

Right, I hear some clients calling already. Better get to work! 🙂