E-Commerce

Sell Your eBook on Gumroad: How to Do It in 30 Minutes

12 May 2016 / 19 Comments

Does the idea of selling eBooks online freak you out at all?

You know that eBooks can be a great source of passive income for your business. Perhaps you already have some awesome ideas for an eBook, or even have a finished eBook ready to sell.

But getting that eBook out there can seem daunting. How do you take online payments for the book? Do you need to set up a PayPal account? An internet merchant account? How do you keep people’s card details safe? How do you deal with accounting, tax, and credit card fraud issues? And once shoppers have paid for your book, how do you deliver it to them automatically?

So many headaches. And a few years ago, you would have had to deal with them all yourself. But not any more!

Thanks to amazing internet tools like Gumroad, you no longer have to worry about any of these issues. In fact, with Gumroad, you can make your eBook available for purchasing and downloading in just 30 minutes!

Measuring Your Online Store’s Success with Google Analytics

9 February 2010 / Leave a Comment

Google Analytics is a great way to examine how well your online store is working. Once you’ve integrated Analytics with your store pages, you can access a huge range of useful reports. Many of these reports can give you a good indication of the success (or otherwise) of your store, and can help you to improve your store and increase sales.

In this article you learn why it’s important to measure your store’s performance, and how to install Google Analytics on your store and start collecting useful data. You then explore some vital metrics for measuring your store’s success, including conversion rate, bounce rate, goal funnels, and more.

10 Ways to Improve Your Store Checkout

23 November 2009 / Leave a Comment

Your online store’s checkout is a critical point in the sales process. The design of your checkout can make a big difference to the success of your store.

It’s very common for shoppers to happily browse an online store and add products to their cart, then abandon their purchase when they reach the checkout page. Often, between 50% and 75% of shoppers give up during the checkout process.

So how can you reduce your checkout abandon rate? Fortunately there are lots of things you can do to improve your checkout process and increase sales. Here are 10 helpful suggestions.

25 Things That Could Be Harming Your Store’s Conversion Rate

3 November 2009 / Leave a Comment

All store owners want to increase their conversion rates. A higher conversion rate means more sales without having to spend money attracting more customers!

Sometimes, though, it can be hard to know which factors are dragging your store’s conversion rate down. Sometimes the seemingly tiny things, such as the colour of your “Add to Cart” buttons, can make a big difference.

In this article I explore, in no particular order, 25 factors that could be reducing your store’s conversion rate. As you work your way through the list, you’ll probably get some ideas for improving things on your current store.

It’s a good idea to use tools such as Google Website Optimizer to try out several variations of your store elements (such as different colours or sales copy) and see which combination delivers the best result.

So, without further ado, here’s the list!

Ecommerce Basics – How to Set Up an Online Store

16 October 2009 / 1 Comment

An online store lets you trade over the internet, selling products and services via your website and taking payments from customers. Online stores are convenient for you as a retailer, and for your shoppers also. They’re also a great way to keep your costs down, since you don’t need to rent a physical store or hire a large number of staff.

However, setting up an online store can be overwhelming, as there are so many options to consider. This article takes a step-by-step approach, walking you through each of the stages involved in getting your store up and running. You’ll look at:

Registering a domain name
Choosing ecommerce software
Taking card payments online
Hosting your store
Setting up your store
Adding products
Testing your store
Launching your store
What to do after launch

Ecommerce – How to Take Payments Online

5 October 2009 / 4 Comments

If you’re setting up an online store then you’ll probably want to take credit card payments online. Most customers like to pay for online products and services using their credit card. Not only is it quick and convenient for the shopper, but it makes life easy for you too!

In this article you’ll find out how to take card payments via your online store.

Ecommerce Software – Choosing the Right Solution for Your Online Store

21 September 2009 / Leave a Comment

Most online stores use some form of ecommerce software to display products and handle customers and orders. When you’re setting up an online store, you need to decide on the software that you’re going to use to run the store. This article helps you choose.

There are 3 broad solutions that you can use:

A hosted solution. For a monthly fee, you can host your online store with a third party.
Licensed ecommerce software. This is off-the-shelf software you download and install on your Web server.
Custom-built software. You can write your own ecommerce software (or hire someone to write it for you).

This article explores these 3 options and looks at the pros and cons of each solution.

E-Commerce

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