Google Analytics

Set Up Google Analytics for Your Website: A Beginner’s Guide

2 December 2016 / Leave a Comment

Want to set up Google Analytics on your website? You’ve come to the right place!

Everyone says Google Analytics is fantastic for understanding your visitors, website, and online biz. But how the heck do you get started with it?

Maybe you had a go at setting up Google Analytics, but couldn’t get it working properly with your site. Or maybe it all seems too hard to even begin!

If this sounds like you, I’ve got you covered. In this tutorial I walk you, step by gentle step, through creating a Google Analytics account, linking it to your website, and testing it all works. You’ll also learn about stopping pesky Google Analytics spam, and find out what to do once you’ve set up Analytics with your site.

By the time you’ve finished reading, you’ll understand the whole setup process and you’ll feel like an Analytics pro!

To keep things simple, I focus on linking Google Analytics with WordPress. If you don’t have a WordPress site, don’t worry — most of this tutorial still applies, and I’ve also included links that explain how to set up Analytics with Joomla, Wix, Weebly and more.

Ready to set up your Analytics? Let’s go!

How Google Analytics Can Answer These 11 Burning Questions about Your Website

17 March 2016 / 12 Comments

Do you sometimes struggle to get useful information from Google Analytics?

You’ve installed Analytics on your site. You know it could give you lots of useful information about your site, your visitors, and your business. But you just don’t know where to begin with it! Its sheer number of reports, options and settings can be overwhelming.

How can you simply use Google Analytics to answer those really important questions about your site? Questions like:

How popular is my site?
Are my visitors really interested in my content?
Which are my most popular pages?
What are my visitors searching for?
How do people reach my site?

That’s what this article is all about! In it, you’ll cut through Google Analytics’ forest of submenus, options and reports, and you’ll learn how to use Analytics to answer 11 of the most important questions you can ever ask about your website.

Once you’ve read through the article, you’ll be able to find exactly the stats you need, quickly and confidently. You’ll end up with a ton of useful, actionable data that you can use to improve your site, attract more visitors, and even make more sales.

Sound good? Let’s get started!

Measuring Your Online Store’s Success with Google Analytics

9 February 2010 / Leave a Comment

Google Analytics is a great way to examine how well your online store is working. Once you’ve integrated Analytics with your store pages, you can access a huge range of useful reports. Many of these reports can give you a good indication of the success (or otherwise) of your store, and can help you to improve your store and increase sales.

In this article you learn why it’s important to measure your store’s performance, and how to install Google Analytics on your store and start collecting useful data. You then explore some vital metrics for measuring your store’s success, including conversion rate, bounce rate, goal funnels, and more.

How to Reduce Your Website’s Bounce Rate

22 January 2010 / 7 Comments

In How to Measure Your Website’s Bounce Rate, I showed how you can use Google Analytics to measure various important bounce rates on your site, such as the overall site bounce rate, landing page bounce rates, and search keyword bounce rates.

Armed with this information, you have a good idea which areas of your site are performing well, and which parts could benefit from a lower bounce rate.

In this article you’ll discover many useful tips and ideas for reducing your bounce rates.

How to Measure Your Website’s Bounce Rate

17 January 2010 / 2 Comments

In What is Bounce Rate?, you learned about the concept of bounce rates and saw how they can be a useful indicator of your website’s success. Now you need to measure the bounce rate for your own site.

In this tutorial you’ll learn how to use Google Analytics to measure various bounce rates on your site, including:

Your overall site bounce rate
The bounce rate of each landing page
The bounce rates of individual search keywords, and
The bounce rates for traffic coming from different sources.

Website Conversion Rates for Beginners

17 August 2009 / Leave a Comment

If you’ve just set up your online store, you’re probably tempted to rush out and submit it to the search engines, set up link exchanges and, maybe, pay for some online advertising such as Google AdWords. However, while traffic is certainly important for your online sales, it won’t help much if your conversion rate is poor.

In this article you learn what a conversion rate is, and why it’s important to improve your website’s conversion rate before building traffic. You also look at ways to increase conversion rates and measure the results.

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