Matt Doyle | Elated Communications
Web and WordPress Development
Website marketing tutorials, articles and tips. Learn how to increase your website traffic and make more money from your site.
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In How to Measure Your Website’s Bounce Rate, I showed how you can use Google Analytics to measure various important bounce rates on your site, such as the overall site bounce rate, landing page bounce rates, and search keyword bounce rates.
Armed with this information, you have a good idea which areas of your site are performing well, and which parts could benefit from a lower bounce rate.
In this article you’ll discover many useful tips and ideas for reducing your bounce rates.
In What is Bounce Rate?, you learned about the concept of bounce rates and saw how they can be a useful indicator of your website’s success. Now you need to measure the bounce rate for your own site.
In this tutorial you’ll learn how to use Google Analytics to measure various bounce rates on your site, including:
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Web analytics tools such as Google Analytics can give you a lot of insight into how your website is performing.
A key metric that’s useful for any type of website is bounce rate. This figure can tell you whether your visitors are finding what they want when they arrive at your site, and whether they’re interested enough in your content to explore your site further.
Bounce rate is particularly useful for e-commerce sites, since it measures how well your visitors are engaging with your site, and hence how likely they are to buy your products.
In this article you find out what bounce rate is and how it’s measured. You also look at why bounce rates are important to your site, and how to tell if your bounce rate is too high.
Your online store’s checkout is a critical point in the sales process. The design of your checkout can make a big difference to the success of your store.
It’s very common for shoppers to happily browse an online store and add products to their cart, then abandon their purchase when they reach the checkout page. Often, between 50% and 75% of shoppers give up during the checkout process.
So how can you reduce your checkout abandon rate? Fortunately there are lots of things you can do to improve your checkout process and increase sales. Here are 10 helpful suggestions.
All store owners want to increase their conversion rates. A higher conversion rate means more sales without having to spend money attracting more customers!
Sometimes, though, it can be hard to know which factors are dragging your store’s conversion rate down. Sometimes the seemingly tiny things, such as the colour of your “Add to Cart” buttons, can make a big difference.
In this article I explore, in no particular order, 25 factors that could be reducing your store’s conversion rate. As you work your way through the list, you’ll probably get some ideas for improving things on your current store.
It’s a good idea to use tools such as Google Website Optimizer to try out several variations of your store elements (such as different colours or sales copy) and see which combination delivers the best result.
So, without further ado, here’s the list!
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An online store lets you trade over the internet, selling products and services via your website and taking payments from customers. Online stores are convenient for you as a retailer, and for your shoppers also. They’re also a great way to keep your costs down, since you don’t need to rent a physical store or hire a large number of staff.
However, setting up an online store can be overwhelming, as there are so many options to consider. This article takes a step-by-step approach, walking you through each of the stages involved in getting your store up and running. You’ll look at:
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If you’re setting up an online store then you’ll probably want to take credit card payments online. Most customers like to pay for online products and services using their credit card. Not only is it quick and convenient for the shopper, but it makes life easy for you too!
In this article you’ll find out how to take card payments via your online store.
Most online stores use some form of ecommerce software to display products and handle customers and orders. When you’re setting up an online store, you need to decide on the software that you’re going to use to run the store. This article helps you choose.
There are 3 broad solutions that you can use:
This article explores these 3 options and looks at the pros and cons of each solution.
[Read more…] about Ecommerce Software – Choosing the Right Solution for Your Online Store
Search engine optimisation (SEO) is a vast topic. There are whole websites and books out there devoted to the subject. The world of SEO is also constantly changing as search engines tweak their algorithms, and new search engines come and go.
However, there are some timeless SEO techniques that will always come in useful. Here are 10 top SEO tips that you can use to improve your website’s ranking on the search engines.
If you’ve just set up your online store, you’re probably tempted to rush out and submit it to the search engines, set up link exchanges and, maybe, pay for some online advertising such as Google AdWords. However, while traffic is certainly important for your online sales, it won’t help much if your conversion rate is poor.
In this article you learn what a conversion rate is, and why it’s important to improve your website’s conversion rate before building traffic. You also look at ways to increase conversion rates and measure the results.