SEO

How Google Analytics Can Answer These 11 Burning Questions about Your Website

17 March 2016 / 12 Comments

Do you sometimes struggle to get useful information from Google Analytics?

You’ve installed Analytics on your site. You know it could give you lots of useful information about your site, your visitors, and your business. But you just don’t know where to begin with it! Its sheer number of reports, options and settings can be overwhelming.

How can you simply use Google Analytics to answer those really important questions about your site? Questions like:

How popular is my site?
Are my visitors really interested in my content?
Which are my most popular pages?
What are my visitors searching for?
How do people reach my site?

That’s what this article is all about! In it, you’ll cut through Google Analytics’ forest of submenus, options and reports, and you’ll learn how to use Analytics to answer 11 of the most important questions you can ever ask about your website.

Once you’ve read through the article, you’ll be able to find exactly the stats you need, quickly and confidently. You’ll end up with a ton of useful, actionable data that you can use to improve your site, attract more visitors, and even make more sales.

Sound good? Let’s get started!

Article Marketing 101

18 February 2010 / Leave a Comment

Article marketing can be a great way to attract targeted traffic to your website, increase your sales and grow your online business. Although article marketing can be hard work, it can have a big effect on your traffic if you do it well.

In this tutorial you’ll discover how to get started with article marketing. You’ll find out exactly what article marketing is and why it works, and you’ll learn some useful tips for writing effective articles and getting them published.

Create a Site Map to Aid Navigation

10 December 2009 / 4 Comments

Site maps have been around for almost as long as the Web itself. They’re a great way to improve your website’s navigation and usability.

Although site maps aren’t used that often by visitors — around 7% of the time, according to Jakob Nielsen — a site map can really save a visitor if they can’t find what they’re looking for using your site’s regular navigation menu.

In this article you’ll explore the concept of site maps, look at some examples, and learn how to design and create a site map for your own website.

Top 10 Firefox Add-ons for Webmasters

28 October 2009 / 4 Comments

Firefox is a pretty nice browser in its own right, but one of the things that makes it so useful is the huge range of add-ons available. You can use add-ons to customize the way Firefox behaves, or to add new features to the browser.

There are hundreds of add-ons that can help you as a Web designer or developer — there’s a full list on the Mozilla website. In this article I’ve attempted to distil the list down to the 10 add-ons that I find most useful as a webmaster. I’ve ranked them in approximate order of importance — the ones near the top of the list are the ones I use most often.

Enjoy — and if you have any suggestions please post a response below!

Choosing a Domain Name

3 August 2009 / 6 Comments

Choosing a good domain name for your website can be tough. After all, most of the short, easy-to-remember domain names have been taken, right?

Don’t worry. With a little thought, and a few tips and tricks up your sleeve, you can find a great domain name for your site today. This article gets you started!

Top 10 Free Ways to Build Traffic to Your Site

22 August 2008 / 16 Comments

You’ve created and published your website. Now you probably want to attract as many visitors to your site as you can. Reasons for wanting more traffic include:

Your site is an e-commerce site, and more visitors mean more sales!
Your site advertises your business. Again, more visitors translate to more leads and, ultimately, more sales.
Your site makes money from advertising. The more visitors you can get to your site, the more ad clicks you’ll get, increasing your revenue.
Even if your site is “just for fun” and doesn’t make money, high traffic can mean credibility, authority, and prestige for your site, and it can lead to bigger things further down the track!

There are many techniques you can use to get more visitors — some cost money, while others are free. This article concentrates on 10 proven traffic-building methods that needn’t cost a cent to implement.

Common HTML Meta Tags

10 October 1997 / 2 Comments

You may have heard talk of HTML meta tags on the Web, most likely in connection with search engines. This is because one of the common uses of meta tags is to give search engines additional information about your web page when they index it. In fact there are over 200 different types of “meta-information” that you can place in your Web page with the aid of the HTML meta tag.

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