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How to Make Awesome-Looking Images for Your Website

22 January 2018 / Leave a Comment

Great images make a huge difference to the look and feel of your website. Whether it’s product photos, a headshot of your gorgeous self for your About page, or some inspirational images for your blog posts, eye-grabbing imagery will help your customers trust you and your business.

But we’re not all professional photographers, right? So how do you go about making these amazing pics? There are many fantastic stock photo libraries, of course, which are a great place to start. But sometimes you need to take your own photos. Even a stock photo might need some tweaking to work well on your site.

That’s why I wrote this guide to creating great images for your site! In it, you’ll learn:

How to choose an image-editing app that meets your needs
The best way to crop your images for maximum effect
Ways to tweak an image’s brightness, contrast, and colours to make it pop
A clever trick to make the subject of your photo stand out
How to reduce pesky noise in a photo to make it look cleaner and load faster, and
How to improve soft images with sharpening so that they look more pro.

Ready to get started? Let’s begin by choosing the perfect image editor for you!

Set Up Google Analytics for Your Website: A Beginner’s Guide

2 December 2016 / Leave a Comment

Want to set up Google Analytics on your website? You’ve come to the right place!

Everyone says Google Analytics is fantastic for understanding your visitors, website, and online biz. But how the heck do you get started with it?

Maybe you had a go at setting up Google Analytics, but couldn’t get it working properly with your site. Or maybe it all seems too hard to even begin!

If this sounds like you, I’ve got you covered. In this tutorial I walk you, step by gentle step, through creating a Google Analytics account, linking it to your website, and testing it all works. You’ll also learn about stopping pesky Google Analytics spam, and find out what to do once you’ve set up Analytics with your site.

By the time you’ve finished reading, you’ll understand the whole setup process and you’ll feel like an Analytics pro!

To keep things simple, I focus on linking Google Analytics with WordPress. If you don’t have a WordPress site, don’t worry — most of this tutorial still applies, and I’ve also included links that explain how to set up Analytics with Joomla, Wix, Weebly and more.

Ready to set up your Analytics? Let’s go!

Adobe Spark Lets You Create Stunning Business Visuals in Minutes

25 November 2016 / 4 Comments

Gorgeous-looking social media posts. Super-slick webpages. Professional promo videos. They’re all essential for promoting your business these days.

But how can you produce all this great stuff? You can pay a creative pro to make them, of course. If you’re on a budget, though, the chances are you’ll be making them yourself!

However, if you’re not that creative, or you’re super-busy (and let’s be honest, have you ever met a small business owner that isn’t super-busy?), then it’s hard work to produce all this amazing content to promote your products and services.

That’s where Adobe Spark comes in! Spark is a set of free apps that make it ridiculously quick and easy to create awesome-looking content.

Want to know more about Spark? Keep reading! By the time you’ve finished this article, you’ll know exactly what Spark is, how it works, and how it can help you to promote your business.

How to Make Gorgeous Social Media Images (Even If You’re Not a Photoshop Guru)

3 March 2016 / 5 Comments

You see them everywhere!

Posts on Facebook with lovely images and quotes that inspire you. Tweets with gorgeous photos that make you itching to share them. Wouldn’t it be wonderful if you could easily create those images for your own social media posts?

Even better: What if you could create them for free, in just a couple of minutes?

Maybe you’re currently making your social media images using an image editor, such as Photoshop. If so, you’ve probably found the process to be fiddly and slow — and the learning curve to be steep.

If that’s the case, I’ve some great news for you. Using some fantastic, free tools — along with the tips and tricks you’ll discover in this article — you can effortlessly turn out social media posts with beautiful, captivating images that your audience will love to share.

The result? More fans, more audience engagement, and more traffic for you!

In this article you’ll discover inspiring ways to write quotes for your images. You’ll learn which image sizes each social network loves to use, and you’ll find out how to create a shareable image with text in just 30 seconds!

You’ll also learn how to use a free online tool to create amazing images that used to only be possible with Photoshop; and you’ll discover how to find fantastic free images online that are perfect for social media.

By the time you’ve finished reading, you’ll be a confident expert at making great-looking social media images!

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