ecommerce

Hold That Website! 12 Things to Check Before Launch

27 January 2011 / 6 Comments

After weeks of hard work, your new website’s ready to launch! It’s uploaded, you’ve set up the domain, and you’re ready to take the wrapping off and reveal it to the general public.

Before you hit the proverbial switch, however, it’s important to check that your site is functioning correctly — especially if you’re launching it with an expensive marketing campaign.

Here’s a list of some important things to look for when giving your site its pre-launch testing.

Measuring Your Online Store’s Success with Google Analytics

9 February 2010 / Leave a Comment

Google Analytics is a great way to examine how well your online store is working. Once you’ve integrated Analytics with your store pages, you can access a huge range of useful reports. Many of these reports can give you a good indication of the success (or otherwise) of your store, and can help you to improve your store and increase sales.

In this article you learn why it’s important to measure your store’s performance, and how to install Google Analytics on your store and start collecting useful data. You then explore some vital metrics for measuring your store’s success, including conversion rate, bounce rate, goal funnels, and more.

Ecommerce Basics – How to Set Up an Online Store

16 October 2009 / 1 Comment

An online store lets you trade over the internet, selling products and services via your website and taking payments from customers. Online stores are convenient for you as a retailer, and for your shoppers also. They’re also a great way to keep your costs down, since you don’t need to rent a physical store or hire a large number of staff.

However, setting up an online store can be overwhelming, as there are so many options to consider. This article takes a step-by-step approach, walking you through each of the stages involved in getting your store up and running. You’ll look at:

Registering a domain name
Choosing ecommerce software
Taking card payments online
Hosting your store
Setting up your store
Adding products
Testing your store
Launching your store
What to do after launch

What Is PHP?

29 April 2009 / Leave a Comment

PHP is a programming language that you can use to write Web applications. A Web application can be anything from a simple “contact us” form through to a fully-fledged blogging system, online store, or forum system.

[Read more…] about What Is PHP?

ecommerce

Footer

Contact Matt

Follow Matt