All store owners want to increase their conversion rates. A higher conversion rate means more sales without having to spend money attracting more customers!
Sometimes, though, it can be hard to know which factors are dragging your store’s conversion rate down. Sometimes the seemingly tiny things, such as the colour of your “Add to Cart” buttons, can make a big difference.
In this article I explore, in no particular order, 25 factors that could be reducing your store’s conversion rate. As you work your way through the list, you’ll probably get some ideas for improving things on your current store.
It’s a good idea to use tools such as Google Website Optimizer to try out several variations of your store elements (such as different colours or sales copy) and see which combination delivers the best result.
So, without further ado, here’s the list!