search engine optimization

Create a Site Map to Aid Navigation

10 December 2009 / 4 Comments

Site maps have been around for almost as long as the Web itself. They’re a great way to improve your website’s navigation and usability.

Although site maps aren’t used that often by visitors — around 7% of the time, according to Jakob Nielsen — a site map can really save a visitor if they can’t find what they’re looking for using your site’s regular navigation menu.

In this article you’ll explore the concept of site maps, look at some examples, and learn how to design and create a site map for your own website.

10 Essential SEO Strategies

1 September 2009 / 12 Comments

Search engine optimisation (SEO) is a vast topic. There are whole websites and books out there devoted to the subject. The world of SEO is also constantly changing as search engines tweak their algorithms, and new search engines come and go.

However, there are some timeless SEO techniques that will always come in useful. Here are 10 top SEO tips that you can use to improve your website’s ranking on the search engines.

Top 10 Free Ways to Build Traffic to Your Site

22 August 2008 / 16 Comments

You’ve created and published your website. Now you probably want to attract as many visitors to your site as you can. Reasons for wanting more traffic include:

Your site is an e-commerce site, and more visitors mean more sales!
Your site advertises your business. Again, more visitors translate to more leads and, ultimately, more sales.
Your site makes money from advertising. The more visitors you can get to your site, the more ad clicks you’ll get, increasing your revenue.
Even if your site is “just for fun” and doesn’t make money, high traffic can mean credibility, authority, and prestige for your site, and it can lead to bigger things further down the track!

There are many techniques you can use to get more visitors — some cost money, while others are free. This article concentrates on 10 proven traffic-building methods that needn’t cost a cent to implement.

search engine optimization

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