A regular email newsletter is a good way to keep in touch with your site visitors and encourage them to return to your site. If you run an online business then it’s also perfect for telling existing and potential customers about your products or services.
With an email newsletter, visitors add their email addresses to your mailing list (usually via a form on your website), then you regularly send an email message to all the subscribers on the list.
There are many ways that you can set up and run a newsletter mailing list. In this article you’ll explore 3 broad approaches:
- Hosted services that run on a third-party server
- Off-the-shelf newsletter software that runs on your own server
- Sending your newsletter using your desktop email program