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Home / Blog / Articles tagged: e-commerce

e-commerce

What is Bounce Rate?

14 December 2009 / 15 Comments

Bouncing ballWeb analytics tools such as Google Analytics can give you a lot of insight into how your website is performing.

A key metric that’s useful for any type of website is bounce rate. This figure can tell you whether your visitors are finding what they want when they arrive at your site, and whether they’re interested enough in your content to explore your site further.

Bounce rate is particularly useful for e-commerce sites, since it measures how well your visitors are engaging with your site, and hence how likely they are to buy your products.

In this article you find out what bounce rate is and how it’s measured. You also look at why bounce rates are important to your site, and how to tell if your bounce rate is too high.

[Read more…] about What is Bounce Rate?

Ecommerce Basics – How to Set Up an Online Store

16 October 2009 / 1 Comment

Dollar symbol in shopping cartAn online store lets you trade over the internet, selling products and services via your website and taking payments from customers. Online stores are convenient for you as a retailer, and for your shoppers also. They’re also a great way to keep your costs down, since you don’t need to rent a physical store or hire a large number of staff.

However, setting up an online store can be overwhelming, as there are so many options to consider. This article takes a step-by-step approach, walking you through each of the stages involved in getting your store up and running. You’ll look at:

  • Registering a domain name
  • Choosing ecommerce software
  • Taking card payments online
  • Hosting your store
  • Setting up your store
  • Adding products
  • Testing your store
  • Launching your store
  • What to do after launch

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Ecommerce Software – Choosing the Right Solution for Your Online Store

21 September 2009 / Leave a Comment

Most online stores use some form of ecommerce software to display products and handle customers and orders. When you’re setting up an online store, you need to decide on the software that you’re going to use to run the store. This article helps you choose.

There are 3 broad solutions that you can use:

  • A hosted solution. For a monthly fee, you can host your online store with a third party.
  • Licensed ecommerce software. This is off-the-shelf software you download and install on your Web server.
  • Custom-built software. You can write your own ecommerce software (or hire someone to write it for you).

This article explores these 3 options and looks at the pros and cons of each solution.

[Read more…] about Ecommerce Software – Choosing the Right Solution for Your Online Store

What Is PHP?

29 April 2009 / Leave a Comment

What is PHP?
PHP is a programming language that you can use to write Web applications. A Web application can be anything from a simple “contact us” form through to a fully-fledged blogging system, online store, or forum system.

[Read more…] about What Is PHP?

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