Web analytics tools such as Google Analytics can give you a lot of insight into how your website is performing.
A key metric that’s useful for any type of website is bounce rate. This figure can tell you whether your visitors are finding what they want when they arrive at your site, and whether they’re interested enough in your content to explore your site further.
Bounce rate is particularly useful for e-commerce sites, since it measures how well your visitors are engaging with your site, and hence how likely they are to buy your products.
In this article you find out what bounce rate is and how it’s measured. You also look at why bounce rates are important to your site, and how to tell if your bounce rate is too high.
