If you’ve just set up your online store, you’re probably tempted to rush out and submit it to the search engines, set up link exchanges and, maybe, pay for some online advertising such as Google AdWords. However, while traffic is certainly important for your online sales, it won’t help much if your conversion rate is poor.
In this article you learn what a conversion rate is, and why it’s important to improve your website’s conversion rate before building traffic. You also look at ways to increase conversion rates and measure the results.