Search engine optimization (SEO) can seem like a black art to the uninitiated. Many SEO companies promise that your site will get a “top ten ranking” or a “number one position in the search engines”. In reality, there are lots of factors that can influence your site’s position in search results. What’s more, that position can change on a daily basis: you may be number 1 one week, and number 15 the next!
In addition, SEO has a bit of a bad reputation. Many people believe SEO is simply a way to “spam” the search engines; to fool them into including a site in the top ten, even if that site has no useful, relevant content.
However, SEO in its basic form is simply about making it as easy as possible for search engines to find, index, and rank your Web pages based on their content.
This article cuts through the mystery surrounding SEO, and shows how you can start improving your search engine rankings today with some simple, ethical techniques.