Google Analytics is a great way to examine how well your online store is working. Once you’ve integrated Analytics with your store pages, you can access a huge range of useful reports. Many of these reports can give you a good indication of the success (or otherwise) of your store, and can help you to improve your store and increase sales.
In this article you learn why it’s important to measure your store’s performance, and how to install Google Analytics on your store and start collecting useful data. You then explore some vital metrics for measuring your store’s success, including conversion rate, bounce rate, goal funnels, and more.