In What is Bounce Rate?, you learned about the concept of bounce rates and saw how they can be a useful indicator of your website’s success. Now you need to measure the bounce rate for your own site.
In this tutorial you’ll learn how to use Google Analytics to measure various bounce rates on your site, including:
- Your overall site bounce rate
- The bounce rate of each landing page
- The bounce rates of individual search keywords, and
- The bounce rates for traffic coming from different sources.