Hi Wen,
I wouldn't bother using Submit Express for submissions unless you set up a one off webmail box, I tried this for one site a couple of years ago and I'm still getting spam to the address I used! The only thing I use Submit Express for now is their rather good Tag Analyser.
If you want some tips on search engine optimisation and submission I can either post up some SEO forums and sites that I frequent or maybe Simon and Matt could start off an Elated SEO Forum because it really is a subject all on it's own. I'm pretty sure some of the budding webmasters in here would like more info on how to optimise their sites using good techniques.
Simon, the SEO's among us do like to share our knowledge, especially among the newbie designers where it means getting the best practice message heard rather than them picking up dubious methods from various sources, and Elated would be a good place to start as I would guess a large proportion of the members are newbies and not quite ready for some of the heavyweight SEO discussions that occur.
Wen, to start with for SEO, don't worry about PageRank at Google and don't aim to optimise the whole site for one keyphrase, each page can have its own targetted phrase(s), The title tag is most important for most of the SEs and you can get good results with this alone, The whole thing is not an exact science as nobody really knows the SE algorithms, getting good results are all down to experience and observations.
More important is to get some listings in the directories DMOZ, JoeAnt, Gimpsy, GoGuides Websavvy etc. If your site is non-commercial I'm a member at Zeal so I can try and get a listing there. Once you have some backlinks the crawlers will find your site faster than if you submit (Google suggest 6 weeks min after submission for a review but no guarantees it will get reviewed at all!) I'm assuming PFI is not an option of course, but if you get some backlinks it can be as little as 2 days before a spider visit.
If you have any questions on specifics post a thread in the design forum and we'll see what develops.
Chris.
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Chris.
So long, and thanks for all the fish.
http://webmaster-talk.eu/